CHARACTERISTICS OF DATO' ALIFF SYUKRI KAMARZAMAN

DATO' ALIFF SYUKRI KAMARZAMAN

INTRODUCTION

Successful entrepreneurs usually have a variety of skills. They do not believe that to start their own need to learn various skills and everything they have to do it yourself in their business unless they start with capital and solvency of salary.

1.0  NINE ENTREPRENEURAL TRAITS

1.1  Integrity and reliability

Integrity and reliability is the importance factor to success in business. It can help entrepreneur to build and sustain trust and confident. Integrity and reliability can helps them to endure the relationship between entrepreneur, stakeholder, partners, customers and supplier. For example Tan Sri Dr. Tony Fernandez which have integrity and reliability to propose the idea of open skies agreements with neighboring Thailand, Indonesia, and Singapore.

1.2  Initiative

(Kumar, 2008)Stated that an effective entrepreneurs actively seeks and take initiative. They has been viewed as an independent and highly self-reliant innovator. They willingly puts themselves in situations where they is personally responsible for the success or failure of the operation. They like to take the initiative in solving problems. For example, Tan Sri Syed Mokhtar success story in business began by helping his parents in cattle business around 1960-an. However, this did not last long due to the outbreak of disease which hit their livestock. Hence, Tan Sri Syed Mokhtar took other initiative by applying for MARA’s assistance to start a lorry business in the 1970s.

1.3  Versatility

(Batjargal, 2000)state that operationalize entrepreneurial versatility as the ability to predict the ways in which various resources are required and when required in the entrepreneurial process. Entrepreneurs that possess thisquality are assumed to have a wide range of opportunities and choices than those with less entrepreneurial versatility (Mosakowski, 1998) (Batjargal, 2000)and(Penrose, 1959). For example, Dato’ Maznah Hamid who took the plunge and sacrificed RM5,000 of their saving when an almost bankrupt security company was offered to her, and her husband, who were eager to change their ordinary life.

1.4  Decisive

(Patel, 2008)Stated that a decisive person shows the ability to make decisions quickly but effectively. An Entrepreneur needs to have decisive attitude to become a good leader. When an Entrepreneur takes too long to make a decision - either due to lack of knowledge or fear of making the wrong one, it creates a period of anxiety in the employees.It is often better to learn to say "yes" or "no" more often than "maybe." Your employees will respect you for making quick decisions even though you might be wrong sometimes. Procrastination is not an admirable virtue for great leaders.Beingdecisive does not mean being impulsive or basing decisions on your gut feel. You need to consider all pertinent facts in arriving at the decision, but don't over-analyze and delay unnecessarily. Entrepreneurs need to lead by example. Being decisive themselves will instill the same level of rapid response in the rest of the organization. For example, Tan Sri AzmanHashim was quick to maneuver his career along the corporate path, joining several established corporations in the process. Since acquiring Ambank, Azman is credited for his effort to transform a relatively unknown bank into one of the largest financial institutions in the country.

1.5  Time Competence

Time competence is really importance to entrepreneurs. Manage time efficiently is one of the characteristics to become a successful entrepreneur. For example, Jack Dorsey, CEO Square & Founder of Twitter, he puts in an 8-hour day at each company, every day.  It is meant that he’s doing 16-hour workdays, from Monday to Friday.

1.6  Ability to learn from mistakes

All successful entrepreneurs must have experienced failure in business or life. So, ability to learn from mistake and do not give up is really importance to become more successful entrepreneurs. For example, Sandi MacPherson, Editor in Chief, Quibb, once waste 6 months to building a product without understanding the market or the users, but from that she make  effort and understand the market.

1.7  Foresight

A successful entrepreneur must be able to see something that is not visible by others. For example, Mark Zuckerberg is an American computer programmer and Internet entrepreneur decided to drop from Harvard University and concentrate on his social-networking website Facebook.Mark Zuckerbergable to see that his social-networking website Facebook can go far and success.

1.8  Perceptiveness

One important quality of entrepreneurship is the entrepreneur’s perceptive quality. Only very perceptive entrepreneurs can distinguish between ideas that are most likely to succeed, the nature of innovations that would provide the solution that the market is waiting for to lap up and the people who can deliver the required innovative solutions for the market and the organization. For example, Bill Gates who have a perceptive to build up the software empire and decided to drop from Harvard University.

1.9  Ethical Conciousness

Ethics is a system of moral principles in determining an act is right or wrong. Awareness of ethics for an entrepreneur is important to keep the balance of social responsibility. Entrepreneurs will avoid ethical act like getting banned substances, in violation of government regulations, fraud, and corruption and so on. Many issues collapsed buildings or infrastructure is often associated with corruption which lowered the quality of the material used to cover the cost of paying a bribe. Consequence not only loss of property but people life too. An example of entrepreneur that has high trait ethical consciousness is Mary Montessori of Italy which has inspired Montessori approach to education of pre-school children. In India, there Vinoba Bhave who has helped people who do not have land to distribute nearly seven million acres of land. He is the pioneer of Land Gift Movement.

2.0  BIOGRAPHY OF DATO’ ALIFF SYUKRI KAMARZAMAN

2.1  Background

Name given by Aliff Syukri B. Kamarzaman that born around 03 Apri 1987 in KechauFelda, Kuala Lipis, Pahang. He has moved from Pahang to Selangor. He have been educated in Sg Sekolah. Besar, Selangor and extend education in secondary level in Sekolah Telok Gadong, Klang, Selangor. After that he have learned in Sekolah Pondok Pasir Tumbuh, Kelantan. After ending learning in pondok school, he continues his education in Sekolah Integrasi As Syakirin, Shah Alam until end form  5 and consequently extend education to Taylor College.

2.2  Organization of the company

D'Herbs Healthy Marketing was established in September 2010 which we are only operating in the shop lots on the 2nd floor with an employee only and has 4 main products, namely facial powder base, slimming  products, health drink for women and Lipstick Lip Treatment. Now they're forged ahead one step forward by producing nearly 90 new product range with a total of 35 staff members who helped launch the travel company.

Started with just operate on the 2nd floor we have moved in the shoplots and leasing two shoplots for launch and facilitate all partners deal. Now D'Herbs has become a brand that is gaining a place in the hearts of users whether in Malaysia, Singapore and Brunei and we also aim to become one of the famous brand of cosmetics in Malaysia and neighbouring countries and our goals to the rest of the world.

2.3  Vision, Mission and Objectives of the company

Vision

The main vision of D'Herbs is to become a single company level of beauty and health products with open concept easier and simple at the same time have the best system in terms of management, effectiveness, quality and reasonable price affordable by all people. Other than that, people are able to generate income and profit for both parties, manufacturers and traders.

Mission

Helping those women and men who suffer from health problems both indoors and outdoors to come forward with more confidence and style. As well as help them generate income by selling more lucrative product from D'Herbs.

Objective

1.Help the community treat internal and external look.

2.Provide after sales service.

3.Have the concept of a store neat, attractive, clean and happy.

4.Provide the best product to the customer for the long term.

5.Distributing cosmetic products, health and beauty products available in the market, especially Malaysia and make as all-in-one shops to facilitate user (One Stop Center).

6.Growing up as a private limited company.

7.Become a bumiputera companies competitive and competitive in a very challenging business.

2.4  Development company from year 2012 – 2014

The year 2012 is the year peak of D'Herbs which they have under the Label of private limited companies and we have developed our business to move to 4-storey building the company's strategic and convenient. With this transfer, the company was able to convince all stockists and distributors to sell and market the product D ' herbs with more extensive and thriving.

They are also opened a number of subsidiary companies, namely In the Virgin Sdn Bhd which produces and sells cosmetic products and a little variation on business concept in which the Virgin Sdn. Bhd deal only with a single appointed stockists and will be responsible for marketing the product In the Virgin Sdn. Bhd in Malaysia.

D'Herbs has also opened a company named Marie Herbs Manufacturing Sdn Bhd where company dedicated to the manufacture of health and beauty products and they are also open to other companies interested in producing the product under the company. Providing facilities and services from the beginning until the end of production of a product including the production of box and product design according to the taste and satisfaction.

3.0  Five entrepreneur traits of Dato’ Aliff Syukri Kamarzaman

3.1  Integrity and reliability

Reliability is the quality of honesty, fair dealing and reliability in terms of doing what one has promised to do are essential traits of an entrepreneur. Customers reasonably expect businesses to be reliable, responsible and dependable. Lack of integrity has permeated our culture. It can be seen in politics, sports, business and entertainment. Integrity is the highest level of professionalism and behavior. It’s doing what you know is right, even if no one is looking; it’s standing up for what you believe in and having the courage to speak up, even if your opinion is unpopular.

Remarkably again about D’Herbs product  is 100 percent ingredients derived from herbs and also low compared to other health products in the market. Product D 'Herbs can be found for as low as RM15 concentration of people in each location, including night markets, farmers' markets, pharmacies, herbal shops, and sales centers D' Herbs itself. In fact, his products are produced in its own factory which Aliff Herbs Manufacturing Sdn Bhd. Dato’ Aliff are very strict to make a healthy and always make sure each of his products are good quality and meets customers satisfaction. Because of that, it is very affordable and reliable to buy.

3.2  Foresight

In addition to having the visionaries, Dato ' Marie Syukri is also a visionary entrepreneurs. This feature can be proved when he had ambitions to create and sell their own products ciptaanya not just rely on other people's products. During his active role in the workshop of beauty across Malaysia, he voiced their wishes come true which would like to make a brand its products on its own even though he knew that want to create a new brand is not easy. However, many who attend the meeting organised by him are interested and confident of his integrity to create a distinctive brand. As a result of the features highlighted by he then created a brand products now received hot, D'Herbs.

3.3  Versatility

Entrepreneurs should be capable of doing various things to ensure the success of our business. Dato ' Marie Syukri was a capable. This is evident when he self promoting, which was founded by him in the market. A wide range of criticism, comments and bad opinion people's way of promoting products he did not break his spirit to continue to promote the product. He also said, if you want to succeed, an entrepreneur must think positive and reject all negative impression people. Features of ability and attitude optimistic against a business that he run the resulting D'Herbs product famous for its tagline ' terlajak laris ' and often feel overwhelmed. D'Herbs products have been advertised in magazines and a newspaper in Malaysia such as top selling Weekly women, Midi, family, Harmony, Metro, where the advertisement is published every week and it is a very large impact to the business. Product D'Herbs has also aired on the radio-radio national and the response has been very encouraging. More remarkable is the D'Herbs also has sponsored great programs such as Akademi Fantasia and Star Search star aired on Astro and TV3.

3.4 Initiative

As a successful young entrepreneur, Dato ' Marie Syukri also exhibit characteristics of an entrepreneur that is has the initiative in doing a thing. This show features highlighted that entrepreneurs have in carrying out a thing. This feature is displayed by Dato ' Marie Syukri when he wanted to get capital for creating its products itself. Although he insulted and diherdik as well as proposals made by him is not received and approved by the bank, it doesn't mean he will give up in obtaining capital. With the spirit of high initiative in himself, he can convince friends and customers in the capital gave him his business. The capital reserve investment and as a result, the company D'Herbs until a commendable level today.

3.5  Time competence

Business owners must be similarly motivated to set deadlines and hold everyone accountable in order to accomplish big goals. Good business owners know that time is their most precious asset and not money. Dato’ Aliff said, in the early stages, he had to go around the country to introduce his brand D 'Herbs. He is the boss, drivers, salesmen, agents and marketing officer at one time. Interestingly, this guy has a resilient spirit, not even ashamed of promoting their brand in the marketplace night because he believes he can produce quality products and affordable to all segments of society. Finally, using a powerful advertising strategy almost two years, Dato’ Aliff brand D 'Herbs gaining ground among customers. Started operation since 2011, Syukri Aliff can be proud of when market 50 products D 'Herbs began to enter the international market, including Brunei and Indonesia.